Monday, September 17, 2007

LOOK! safe...

The New York Bike Messenger Foundation will be tabling at Union Square South this Tuesday, September 18 from Noon until 2pm.

We will be handing out NYBMF postcards and also Know Your Rights manuals.

Squid has been working with a lot of different people for two years on this safety campaign for New York City.

The campaign, called LOOK, was developed to raise awareness among drivers and bike riders about cyclists' right to the road and everyone's responsibility to drive and ride safely and be aware in traffic. It will run in English and Spanish on bus shelters, buses, taxi tops and phone kiosks this fall, and there will be a website, posters, postcards, t-shirts and other give-aways to promote cyclist safety.

The ads were produced by international ad firm Publicis in consultation with the NYC Bike Coalition, the City Departments of \ Transportation & Health, the NYPD, the NYC Taxi and Limousine Commission and the Office of the Public Advocate.

The DOT will be handing out free helmets and there will be other giveaways as well!

Please stop by if you can and help us get the word out!


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