Bike Culture for sale (?)
I'm still thinking about the broken windows at Brooklyn Industries with the writings: "Bike Culture is not for sale!"
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Is bike Culture for sale? There used to be a time when anyone riding a bicycle in this city was seen as a complete dork that probably lived with his or her Mom or had no money for a car. Now bike culture is emerging into its own scene with a stylish clothing, sports wear sponsorship and window displays, we've even got our own film festival. But what happens when its a company like Coke that comodifies our culture? How bout when Team Puma shells out money for a bike messenger race teams, makes their own slick commuter bike and rides around in a Hummer? Where is the cultural sensitivity to an industry the promotes health alternatives and a cleaner environment. Lance Armstrong helps raise money for cancer and is a huge catalyst for bike sales, but he's best buddies with George W. Bush and is sponsored by a car company. Read through the pages of bicycling magazine and its full of car ads. Meanwhile our cool bike riders are treated like criminals and locked up for riding bikes in a group. Its all the things we face while coming into our own, defining ourselves out on the road and carving out our own niche. I think it is important to note how popular biking has become and if it is direct contrast with the oil agenda...GOOD! Critical Mass must be a threat to the corporate oil barons otherwise the cops wouldn't notice us like they have for the last 17 months. Still, you have to wonder how much of this culture we want sucked up like another, "fad-of-the week," or if its ok to have a permit for critical mass and advertised in Time Out magazine.
What do you think about "Bike Culture for sale?" or Bike Culture in general...give a shout.